London, UK -- Kerchoonz, the UK-based social networking site that pays
musicians for the use of their music and videos, announced today that
they will be the first site to use age certification and rating system
for videos content streamed on the site.
The announcement conforms with recommendations made last month by
Parliament's Commons Culture, Media and S****t Select Committee. The
panel determined that videos posted on sharing sites like YouTube
should carry age certificates and those containing adult content or
violence should be subject to TV-style ratings commonly used today to
safeguard children.
"We want to comply as much as possible with the recommendations of
policy makers while not stifling the free speech of our registered
content creators," noted Christian Ulf Hansen, former Director of
Writer / Publisher Relations BMI Europe. "Unlike sites like YouTube
which simply use an adult block, we've developed a complex rating
system that protects youngsters from unsuitable content while
providing conditional access to our registered users."
Although ****ographic material will be barred from the Kerchoonz site,
videos uploaded to the site will be subject to a rating system based
on ****ity, violence or explicit language. The system includes
'universal', over-15 or over-18 ratings.
In meeting the panels recommendations, Kerchoonz' rating system will
block adult content from public viewing on the site prior to 9:00 PM.
In addition, content rated "15" and "18" will only be accessible to
logged-in adult users. The rating system will operate using Geo IP
address location technology that recognizes time differences world-
wide by logging the IP location of the user.
Slated for launch this month and backed by a $490,000 investment from
the Scottish Co-investment Fund, social media platform Kerchoonz lets
registered artists and songwriters share their music and videos with
fans while getting paid for every stream and download.
Fans, musicians and music industry professionals are invited to sign
up in this pre-beta stage at http://www.kerchoonz.com
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