Re: I Want To Hold Your Hand @ #1

On Mar 11, 7:09=EF=BF=BDpm, Phil <giorn...@[EMAIL PROTECTED]
> wrote:
>
> > What broke the Beatles open in the US wasn't the song itself, but
> > rather the publicity campain that sup****ted it. Capitol invested money
> > to get the record heard, while VJ, Tollie and Swan didn't have the
> > budget to market great songs like "She Loves You" and PPM.
=EF=BF=BDOnce=

> > Capitol got people to listen the pre-Capitol records, which had
> > previously flopped, raced up the charts.
>
> It's hard to imagine why these songs required such a great marketing
> push.

The marketing push just got the record heard by the public, always a
difficult barrier to cross for any up-and-coming band.  If the song
had been crap the the Beatles would have been a flash in the pan, but
because their focus was always on putting out quality product and not
just ca****ng in, their success lasted.

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